We all know that medical is a hot category for public broadcasting underwriting. We expand it out to physicians of all types, hospitals, home care, geriatric care, durable medical equipment…but we might be forgetting an important (and newly popular) category: Health insurance. With the new regulations kicking in, the sale of individual policies is going to be hot –
with over 9 million people buying it in 2014. While much of that messaging will be to younger consumers, public media’s audience of entrepreneurs is also a good potential target for those insurance companies. These companies are
thinking outside the box to get the word out. Looks like a good opportunity for us!
In addition,some hospitals are exploring the insurance market. It's reported that Piedmont Healthcare and WellStar Health System, both in the Atlanta area, are creating a jointly owned insurance arm, marketing coverage to employers and Medicare recipients in 2014. A health exchange is also being explored - one of the online insurance marketplaces required in each state by the health-overhaul law. Look for more of these to spring up - and be ready to show them how your station can help get the word out.
Here’s more from RAB’s daily enewsletter –
with over 9 million people buying it in 2014. While much of that messaging will be to younger consumers, public media’s audience of entrepreneurs is also a good potential target for those insurance companies. These companies are
thinking outside the box to get the word out. Looks like a good opportunity for us!
In addition,some hospitals are exploring the insurance market. It's reported that Piedmont Healthcare and WellStar Health System, both in the Atlanta area, are creating a jointly owned insurance arm, marketing coverage to employers and Medicare recipients in 2014. A health exchange is also being explored - one of the online insurance marketplaces required in each state by the health-overhaul law. Look for more of these to spring up - and be ready to show them how your station can help get the word out.
Here’s more from RAB’s daily enewsletter –
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