with over 9 million people buying it in 2014. While much of that messaging will be to younger consumers, public media’s audience of entrepreneurs is also a good potential target for those insurance companies. These companies are
thinking outside the box to get the word out. Looks like a good opportunity for us!
In addition,some hospitals are exploring the insurance market. It's reported that Piedmont Healthcare and WellStar Health System, both in the Atlanta area, are creating a jointly owned insurance arm, marketing coverage to employers and Medicare recipients in 2014. A health exchange is also being explored - one of the online insurance marketplaces required in each state by the health-overhaul law. Look for more of these to spring up - and be ready to show them how your station can help get the word out.
Here’s more from RAB’s daily enewsletter –