Public radio listeners are prime candidates for these services – both in pre-planning for ourselves (younger Boomers and older Xers) and in helping our parents as they age. The responsibility for paying for living expenses as we age is solely on us. Health insurance and/or Medicare does not pay for skilled nursing or custodial care – unless there is physical therapy, IV or wound care involved. At $248 per day on average, that’s $90,520 per year. Cash.
This article covers a wide variety of underwriting potential clients: assisted living, nursing homes, adult daycare, aging in place, senior independent living, hospice, respite care, nursing home/hospital “sitting” services. Also, don’t forget attorneys who specialize in geriatric issues – estate planning, creating wills, Miller trusts, etc. A will for someone with an ill spouse
is a very different will than that for two healthy spouses.
Our audience has the disposable income to pay for many of these services, but the staggering cost of geriatric care can quickly exhaust resources. Even though the policies now differ from the original ones, long term care (LTC)
insurance is still a good bet for our audience, beginning in their mid-40s.
This is a rich field both for on-air and online underwriting potential. An informational web page covering senior issues would be very useful for your audience. A directory of services and online ads offer even more opportunities for revenue.