If you don't learn something new every day, you don't grow.
Our sales training programs range from the core basics to advanced training for seasoned staffers. Your training program is designed to fit your specific needs. We can work together for one day, two days, for ongoing coaching - whatever fits your need. We can work onsite with your group - or we can Skype into a weekly sales meeting.
Choose from these sales topics - or suggest others.
Choose from these sales topics - or suggest others.
- How to sell public radio
- Listening skills
- Pricing and packaging
- Working with advertising agencies and agency math
- Online and mobile sales
- Underwriting language copy clinic
- Presentation skills
- Creating a media kit that sells
- Getting past the gatekeeper
- Body language and motivational triggers
- Prospecting and categories
- Overcoming objections
- Understanding Arbitron numbers
- And much more!
"J.C. Patrick's decades of experience, coupled with her ability to easily convey the actionable items that will lead to success, make her visits to our station a perfect compliment to our strategic efforts."